Primary research.

I was asked to produce a trade scheme for a refreshing or existing yield. I deal decided to do a new product. In the production of this product, I check off been asked to investigate the following; - How the strategy is based on the principles of marketing - role sources of primary and secondary marketing information - Analyse the impact of the outside(a) environment on your marketing decisions - Analyse the marketing view and decide on an allot strategy - Develop a logical mix of strategies to meet consumer needs I obtain decided to do a new product, my product is expiry to be a halal sandwich it is an adaptation from the common sandwiches already avail equal on the market. As the Moslem population in the UK is maturement I felt halal sandwiches would be a faithful intellect as this pick is currently not obtain up to(p) to children at schools who wish to eradicate meat sandwiches that are halal. The producer of my product is going to be Sainsburys, as Sainsburys is a nearly cognise company that has a good reputation for uplifted flavor products and also this entrust mean I return to a greater consummation money to put towards my product.

PRIMARY RESEARCH As startle of my Primary data I designed a questionnaire which consisted of 12 questions (see figure 0 on separate sheet) the questions were designed to leave alone me an insight on how consumers would manage the product to be do if it was introduced. From my research I was able to find the following; As the product was to be designed for the Islamic population, a large Islamic segment of the population had to be selected. (As shown in figure 3) Figure 4 shows us that 50% of the consumers hand over school dinners, which shows us that in that location is a market... If you want to wee a full essay, rank it on our website: Orderessay

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