Coca Cola Ethics

[pic] Kalia Hymes, Amy Isom, Joshua OBrien Busa 308: foodstuffing Principles Prof. M. Simpson Table of Contents Company commentary3 backing Mission3 Marketing Objectives...4 manufacture outline..5 SWOT Analysis.6 Target Market....9 Marketing Mix..10 Marketing question.....17 Organizational social system and Plans19 Financial Projections....21 Summary...22 Sources Cited....23 Company Description The Coca-Cola Company, founded in 1886, is ranked number 94 in the Fortune euchre and number one in the beverage industry (Fortune 2007). They check out four of the top five squeezable drink brands and answer over 6 billion consumers. Coca-Cola is headquartered in Atlanta, Georgia and roughly 74% of its products are sold outside the US (Coca-Cola Datamonitor, 2007).

They recorded revenues of $24,088 million in 2006 and they have an employee count of just about 71,000 (Coca-Cola Datamonitor 2007). The Coca-Cola Company is one of the leading manufacturers, distributors, and tradeers of non alcoholic beverage concentrates and syrups. They bring forward forth non alcoholic beverage concentrates and syrups which are sold to bottling partners. The bottlers commonly summate carbonated water with the concentrates and sweeteners and then bottle the product and snitch it to wholesalers or retailers. Coca-Cola owns more than 400 brands in which they market for in over 200 different countries (Coca-Cola Datamonitor, 2007). Coca-Cola sells a descriptor of soft drinks, juices, sports drinks, teas, and water. They operate in eight segments, but to the highest degree of their revenues love from three of those segments. Their three major segments are wedlock America, ! southbound Asia and the Pacific Rim, and Bottling...If you want to get a enough essay, browse it on our website: OrderEssay.net

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