Essay

Chapter 1 : Introduction 1.1 Company (i) Company background Philips Companies has a presence in Malaysia in 1930. The business organization activities of the Philips Companies in Malaysia at that time acknowledged manufacturing, exports, local sales and marketing. In 1960, Philips Companies in Malaysia which was incorporated initially and exchange light bulbs through ordained agents. By 1970, Philips had taken everyplace marketing operations and spread out its range of reapings. Now, Philips Companies having established a credible and reputable preno hands in various industries which include consumer harvest- mobs, health interest and lighting, the business activities of the association consist of sales, technical and industriousness support. Ambitious in attaining continuous profitable bring forthth, Philips contributes significantly to the local economy. Philips Companies objective is to grow its position in Asia. The key to triumph in China, India and ASEAN is arse on Malaysia play an important portion as a single integrated market as ASEAN . In Malaysia, Philips is connected to a market-driven approach for the company to put to work hi-technology to the doors of consumers to remediate the quality of peoples lives.

(ii) Different products marketed by the company The consumer product of Philips classified into 7 types. These are sound and version, head-to-head care, give and infant care, household products, inhabitancy lighting, PC product and phones and accessories. The products of sound and version are televisions, home cinema sound, home video, home audio, digital photo and video, portable multimedia and mercif! ul race signage solutions. Besides that, personal care include mens shaving, mens grooming, copper removal and hair care to make sure sustainable choice today. The products of mother and child care include breastfeeding, bottle feeding, health and monitoring, toddler feeding, preparing for feeding, pacifiers and teethers, bags and move over sets. Household products included coffee and...If you lack to get a full essay, order it on our website: OrderEssay.net

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