Chipotle's Competitor Analysis

Competitors Analysis Chipotles competitors can be split into ternion large strategic concourses global fast- food chains, local nonchalant fast-food chains and dominance future market place entrants and other competitors. In order to best(p) prepare to enter the Hong Kong market, Chipotle must understand the strategies of its competitors and their potentiality chemical reaction to the entry of Chipotle into Hong Kong. With that in mind, Chipotle can because formulate ways and strategies to react to the actions of its competitors. Analyses of selected competitors from each strategic meeting are as follows: Strategic group 1 foreign fast-food chain in Hong Kong: McDonalds: McDonalds is fast food chain constituent western port meals. Since entering the Hong Kong market in 1975, McDonalds has been a dominant campaign in the fast food industry. Today, with 225 restaurants, McDonalds is the largest international fast food brand presence in Hong Kong. and then Chipot le should be relate about potential moves McDonalds will undertake in demonstrate of Chipotles entry into Hong Kong. McDonalds in Hong Kong understands the m bingletary value sensitiveness of the Hong Kong consumers and actively engage in subtraction campaigns much(prenominal) as scholar discount and unornamented Value meal deals. such discount campaigns may be employed upon Chipotles market entry.

On top of that McDonalds may introduce Mexican dash dishes, such as the Chicken Fold-over, in a conjure to interrupt its customers from switching to Chipotle. Lastly, alongside each Happy Meal and Extra Value Meals, McDonalds offers a complimentary free gift. These gifts ranges fro m unstinted toys to collectibles and is us! ually associated to the latest movie or whatever that is ordinary at that time. McDonalds will aim to use such a strategy to entice customers to choose McDonalds over Chipotle. Strategic group 2 Local fast-food chain: Café de coral: Café de Coral is one of the prima(p) Hong Kong style café chains It has widespread coverage of the Hong Kong market, with 100 fast...If you liberation to get a full essay, order it on our website: OrderEssay.net

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